about me

My vegan journey started in 2008.

Since 2020, I explored opportunities to serve the growing vegan industry.

Now I've grown to empower vegan businesses through effective email marketing strategies.

black iphone 5 on white surface
black iphone 5 on white surface
MacBook Pro, white ceramic mug,and black smartphone on table
MacBook Pro, white ceramic mug,and black smartphone on table

my story

Back in 2008, in a small city in the Philippines, people questioned vegan people.

And I was one of those who struggled to thrive as a vegan…

Not because I questioned the principle…

But because there was just so much negativity and hate messaging around me.

Enter Forks Over Knives.

Enter What the Health.

Enter the Plant-Based Nutrition Certification by the T. Colin Campbell Center for Nutrition Studies.

These avenues all shifted my entire perspective.

They strengthened me as a vegan to stay being vegan.

And all that was possible through compassionate, kindness-centered, science-anchored, nutrition-driven, facts-based, and positive messaging.

AND the emphasis on choice.

Choice?

Yes.

Eventually, people will come to vegan coaches and vegan eCommerce stores because of a choice.

The choice to try.

The choice to be driven by curiosity.

The choice to be compassionate.

The choice to be kinder.

The choice to be healthier.

The choice to help make a positive impact.

close-up photo of vegetable salad
close-up photo of vegetable salad

The question now is...

How do you trigger that choice?

As a vegan coach or vegan eCommerce store owner…

How would you reach out to people…

present to them the science, the facts, the principle, the purpose, the benefits…

...of such a beautiful lifestyle as Veganism?

How would you help them thrive in that compassionate way of living?

How would you message them and keep them alive?

If you’re quite unsure about your answers…

If you think you need help in finding those answers…